2020 Mitsubishi Mirage GT Front Grill | Victoria, TX

If you’ve been looking for a way to get more involved with the Mitsubishi community — or just an excuse to geek out over your favorite car brand — you’re in luck. Welcome to Mitsubishi Owners’ Day.

 Mitsubishi Owners’ day is a yearly holiday that began in 2005 as a way to let you engage with the automaker’s leadership, see what’s coming next, and celebrate the brand’s legacy. There are even awards for people in attendance, including Furthest Distance Travelled, Judges Choice, and People’s Choice.

The event was so successful in 2017 that it drew comments from Don Swearingen, Mitsubishi’s executive vice president. He said, “It’s humbling to see the number of owners who come out to show their passion and enthusiasm for Mitsubishi each year. That is what it is all about, celebrating the brand with our loyal customers who have played a very important role in our success.”

Since the COVID-19 pandemic, unfortunately, stalled plans for a gathering in 2020, passionate Mitsubishi drivers may need to find new ways to celebrate. We heartily recommend gathering up the family and taking a scenic drive around Victoria and the surrounding area. Of course, you could always treat yourself to a new accessory or pamper your trusty ride with a service appointment and full-interior detailing.

However you plan to enjoy Mitsubishi Owners’ Day, all of us at Atzenhoffer Mitsubishi are proud to be a part of this community, and we couldn’t be happier to have you along for the ride. Call us for any of your vehicular needs as we transition into fall here in Victoria, TX.